Launching a virtual exterior home design start-up in a saturated home improvement market demanded a clear, compelling differentiator, particularly as Dzinly competed for media attention against well-known designers and established brands. FPMGI built a buzz about the company locally, establishing the co-founders as industry experts, and expanded to national media with pitches that resonated with homeowners, real estate agents, and builders. Coverage included Architectural Digest, Martha Stewart, Yahoo!Life, HGTV, Family Handyman, BobVilla.com, NAR/Realtor Magazine, NAR’s Styled, Staged & Sold Blog Part 1 & Part 2, The Spruce, Association of Professional Builders Podcast, Better Homes & Gardens, HouseLogic.com, PureWow, City Lifestyle, Beyond the Belt Podcast, Southern Living, Apartment Therapy, and FOX 2 Detroit.