A small, purpose-driven personal care company needed to pivot quickly during Covid-19 as they became a top five brand virtually overnight. The company adjusted operations to produce and distribute hand sanitizer and revenues shattered expectations, as did their commitment to donate to the world’s most vulnerable. Company leaders needed a strategy to increase media exposure, expand brand recognition and coordinate messaging with international non-profits.We helped elevate the co-founder as a thought-leader who was driving innovation and developed mission-based storylines.We continually fine-tuned messaging to secure feature and business stories across a wide array of national and local broadcast, radio and print media, including Business Insider, Washingtonian, Yahoo! Finance, WTOP, WJLA, WUSA, The Washington Post, Forbes, and PBS, Pennsylvania.